Force Five Partners designs, implements, and optimizes multi-channel marketing programs to exploit today’s increasingly fragmented and digitally-dominated channel landscape.
Beyond driving for bottom line improvements, we also build our clients’ analytics capabilities to sustain these gains. This has become mission-critical as the expanded use of digital channels forces marketers to sink or swim in oceans of data.
Our approach spans 50,000 feet to ground level as necessary: we make sure things get done, and can get done better the next time.
Cesar Brea's new book (Pearson FT Press, First Edition, July 3, 2014):
Marketing and Sales Analytics: Proven Techniques and Powerful Applications From Industry Leaders
Cesar Brea's first book (January 2013):
Pragmalytics: Practical Approaches to Marketing Analytics in the Digital Age
(Our firm's name was inspired by the Royal Navy's Beaufort Scale. The trend lines above are based on actual improvements we helped a client achieve.)