Force Five Partners
(tl;dr version: Want to use data better to grow faster? Contact us today!)
Force Five Partners is a marketing analytics consulting firm. We help CMOs and their teams at large multi-channel marketers across multiple industries use data to better allocate marketing investments, build their teams' capabilities, and ultimately to grow faster.
Too often, analytics are pursued reactively, by analysts working in isolation. Executing projects and implementing tools get confused with providing answers and driving results. We offer a proven “do-it-with-you” planning and analytic process designed to keep firms focused on their most important opportunities, and doing only what’s practically needed to understand and exploit them profitably. Our approach is described in Cesar Brea’s books, Marketing and Sales Analytics (Pearson FT Press, 2014), and Pragmalytics (iUniverse, 2013).
Prioritize opportunities: We work with you to create a portfolio of specific marketing challenges and opportunities to investigate.
Pursue results: We partner with your team to pursue this portfolio to produce insights, tests of these insights, and scalable solutions we can put to work.
Operate accountably: We quantify and review the portfolio’s results quarterly through a rigorous governance process we establish with you.
Address success factors: Simultaneously, as needed, our work together addresses conditions for analytic success: strategic alignment, data access, operational flexibility, organizational culture.
Optimize analytic investment: Your investment in the portfolio and the marketing analytics capabilities to support it grows only as fast as they generate justifying ROI.
Reinforce learning: And, your marketing team’s abilities are built and reinforced through performance and experience with outcomes, rather than just delivery of outputs.
Support appropriately: We provide the scaffolding to start and support your evolution toward this model, and peel away as your momentum dictates.
If you are a CMO who needs to find, drive, and sustain more growth, and wants a fresh and practical approach to analytics to reach your goals, please get in touch!
(Our firm's name was inspired by the Royal Navy's Beaufort Scale for estimating wind strength. The trend lines above are based on actual client results.)