- Tactical interventions to marketing programs, to improve performance or to compensate for major new events, challenges, and opportunities; we identify, prioritize, design, and manage solutions through to results.
- Marketing plan development,
either as part of regular planning cycles, or to launch new products,
services, or ventures, we offer a three-day to one-week planning
effort centered on a one-day workshop. Specific deliverables include:
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Between these periodic workshop-based efforts, we work on a limited retainer basis to provide guidance and support to communication, execution, evaluation, and adjustments of agreed-on plans
- “Acting GM and CMO” assignments, in which we temporarily lead and support marketing operations, as our clients ramp up new operations or manage through transitions.
- “Marketing Analytics Services”, through which we both identify specific opportunities and also build capabilities for sustaining and expanding analytic insights, using an evolving approach we’ve developed which we call “Pragmalytics”.
