Cesar Brea will present a talk on database models for evaluating digital advertising in Philip Greenspun's class, "6.S186: Special Laboratory Subject in Electrical Engineering and Computer Science -- Relational Database Management System and Internet Application Programming" on January 28, 2015
"AOL brings programmatic to TV: how it works, and why you should care", originally published December 3, 2014
Cesar Brea and McGraw Hill Education VP R&D and Analytics Alfred Essa will present a hands on workshop for senior business leaders and the senior analytics executives who advise them. The session will blend case studies and lessons from practical experiences with a tour through getting, prepping, exploring, and modeling data for insights, using the Python programming language.
Cesar Brea will moderate a panel at Analytics Week Boston on November 6 at 4pm at the Boston Courtyard Hotel. participants include: Jim Barrett, VP Marketing, Rue La La; Andy Dubickas, Senior Solutions Consultant, VisualIQ; Sara Radkiewicz, Director / Product Management, Localytics; Lawrence Schwartz, VP Marketing, Attunity.
Session description: "One of the biggest opportunities in marketing is the ability to recognize and target an individual user across all the devices he or she might use to proceed through an experience. But the foundational mechanisms for this -- cookies and the information we can get from mobile devices -- are increasingly limited in their utility and availability. Botnets are compromising the quality of the cookies advertisers target. Recent compromises of photo archives and credit card records, and other data by both official and criminal entities have driven mobile device suppliers to tighten up privacy and security controls and features. Where does this leave us today, and how (well) can we continue to realize seamless experiences in this newly-fraught environment?"
Cesar Brea will team with Alfred Essa, VP R&D and Analytics, to deliver a hands-on workshop on November 3 in San Francisco.
"Which Analytics Tell the Best Story?", published October 3, 2014
"How To Manage Your 'Analytics Portfolio'", published September 26, 2014
Cesar Brea will be interviewing Ms. Perry Hewitt, Harvard University's Chief Digital Officer, at the Social Media Strategies Summit in Boston on October 30th.
Post-session interview with Cesar Brea: